Randstad Direct
Randstad is one of France's leading HR consulting and temporary staffing companies.
Via Randstad Direct, its 100% digital product, Randstad assists its recruiting clients with profile management, recruitment, HR management and administrative management of their candidates. The aim is to optimize and simplify recruitment for its partners.
The brief
Two complementary objectives were set: to reach a maximum number of qualified professionals in order to generate leads, and to increase the visibility and awareness of Randstad Direct.
Advency Media's actions
Advency Media accompanies Randstad Direct on different advertising levers.
We proceed in test mode to identify the targeting, levers and messages that allow us to increase the acquisition of quality leads, and maximize the visibility of the brand.
Operating on different advertising networks allows us to benefit from the specificities of each one. To combine them to develop an optimal strategy in digital marketing.
On a competitive and technical market, the difficulty lies in the search for an effective targeting to capture a quality traffic.
The team dedicated to the complete project
The almost daily work on this project was carried out by a dedicated team, composed of an acquisition strategy manager, a traffic acquisition manager and a SMA consultant.
All members of this team worked closely together.
Our team of superheroes
Our team of superheroes
